Thursday, 15 October 2009

Auroville - The Drive Down and Stay

A few weeks back I travelled to Auroville. The trip had multiple purposes – I wanted to explore the possibilities of Auroville and I wanted to take a break from work too. So off I went on a split second decision to meet...

Wednesday, 7 October 2009

Inglourious Basterds - My Review

Went to watch Inglourious Basterds last night and enjoyed myself.The movie is well made and has a lot of Tarantino to it. The characters are well cast and chalked out. Their motives are well defined and hatred portrayed...

Tuesday, 29 September 2009

Is your health covered? Think again…

The last week has been quite a ride. What with Che getting admitted to be operated for stones, Cuckoo needing to fed 4 times a day and work, I didn’t have time for even a breath. But this post isn’t about my sleepless nights;...

Tuesday, 22 September 2009

Tuesday, 15 September 2009

Using Twitter for promotion – Part 1: Imagine Twitter to be a newspaper…

It's not about what you are doing or what you want… Promotion done right is about what your audience wants and needs.A couple of days earlier a friend asked me how he could use twitter to promote himself and his work. Our...

Thursday, 3 September 2009

Cuckoo: Puppy Power - Training our Puppy

We adopted a puppy two weeks ago and from then on it’s been quite eventful and fun. The very first day she jumped of the balcony (we live on the 1st floor), thankfully into the arms of our apartment security guard. We had...

Wednesday, 26 August 2009

Tuesday, 25 August 2009

Two lost weeks & Three recovery books

The last two weeks had me in a daze as I felt lost in my mind and just didn’t seem to be able to find a way out. Ever been here?My directional or route map in these circumstances are books. Actually books are my escape route...

Monday, 24 August 2009

How to Write an Authentic Review

[caption id="attachment_89" align="alignright" width="300" caption="Don't be quick to judge."][/caption]Have you ever looked back and felt stupid about your initial judgment of people or things? - I have. There have been...

Friday, 29 May 2009

Twitter – Should you tweet with responsibility?

Twitter today is ‘the’ place to be; it’s where everyone seems to hang out. With more than a million users signing up every month, it’s seeing phenomenal growth. When using twitter you can talk about anything, air your views & opinions, promote a product or service, give breaking news... you get...

Sunday, 17 May 2009

An interesting book marketing technique

Last week I came across a blog by Tony Eldridge the author of ‘The Samson Effect’ (link to blog given below). Through this blog Tony was trying something new, something I haven’t seen very often in book marketing – He was giving the book away for everyone to read. That doesn’t make sense, does it? An...

Friday, 15 May 2009

A multi-purpose tool for Book Marketing

Ok I know again I haven’t posted in a bit but am trying... ok ok... will try harder... Now onto today’s topic...Let me tell you a little about this product or tool – BookBuzzr, I am marketing right now. (which will also...

Monday, 11 May 2009

Seesmic vs. Twirl vs. TweetDeck

Chenthil recommended Seesmic to me yesterday as I use twitter alot for work lately. Hence I installed Seesmic to try it. Am already using Twirl and Tweetdeck. So let me tell u what I think of each. (***Disclaimer - This is being written by a non-techie :) )SeesmicThis particular app seems nice. It lets...

Friday, 8 May 2009