Thursday 15 October 2009

Auroville - The Drive Down and Stay

A few weeks back I travelled to Auroville. The trip had multiple purposes – I wanted to explore the possibilities of Auroville and I wanted to take a break from work too. So off I went on a split second decision to meet my friend Jos who was staying there for a bit.

The trip was great; I had a good drive down with Siva and Raji, met some lovely people and learnt a lot. Its been a while since I did a travel log and don’t want this to be long, so I’ll break up this post into sections and try to make it pictorial. If you want any specific details, please feel free to ask.

Drive Down

On a wim when I decided to go to Auroville, I checked with Siva if he was driving to Pondicherry to meet his family. He was; so I decided to go along for the drive. On 19th Sept 09 we started at 3:30am and on the way we picked up Raji at Chennai airport (she flew in from Mumbai). Next stop Tiger Caves on ECR (East Coast Road) just after Mahabalipuram.
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This is some really old architecture. What I found amazing was the similarity with the Spinx in Egypt.
Do you also see the dolphin rock and the whale?
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(One reference to these stone works says they were constructed by Pallavas. Mahabalipuram about 60kms from Chennai was the port city of the Pallavas during 7th – 9th century)





After that I got off at the Auroville turn-off and Siva and Raji headed into town towards home. I made my way into Auroville; I had to find Evergreen Community where I was to meet Natasha and Dave and wait for Jos to return from a meeting.

The Stay

Auroville is a community set up by the Mother (the spiritual partner of Sri Aurobindu). It is a space where the peaceful people of the world can live together is harmony. You can read up more on Auroville on their website and on Wiki.

I walked into Evergreen and surprisingly met Jos (pronounced Yos) at the gate. Jos walked me in and introduced me to Natasha, Dave, Zea and Jasmine - my hosts. I would be staying at Amir and Tamar’s home though, house-sitting for them while they went to Kodaikanal with their two kids.
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(From left) Zea, Natasha (From right) Jasmine, Me, Jos






I had a very interesting three days. I visited the Matrimandir, saw quite a bit of the work being done and ate a lot at the Solar Kitchen. Almost all the time I was talking and discussing ideas with Jos, Natasha, Dave and everyone else I met.

I got there on a Saturday afternoon which I mostly spent reading and talking. Sunday morning was spent with the family playing Pictionary and understanding a little more about the workings of Auroville. I was to hire a moped but nothing was available so I borrowed Dave’s cycle and off we went to lunch at the Solar Kitchen (so called because all the food is cooked with solar energy). After that I headed into town to book my return ticket. The rest of the evening was spent talking and we also watched a movie ‘Home’.

Monday saw me head to the Aurore office to speak to Rishi and Hemant. I wanted to understand the work they did with renewable energy. It was an interesting time spent understanding the different projects they ran. Want to know more check out their website.

After lunch again at the Solar Kitchen, Jos and I headed to watch a movie in the late afternoon. ‘The Climate Game and the World's Poor’ a documentary by UNESCO about how the developed countries have cause climate change but the poor countries like Bangladesh, Bolivia, Kenya and Vietnam will pay the price. It questioned how these rich developed countries would compensate the ones suffering. It’s interesting and I recommend you watch it.

After the movie all those who were there sat and discussed it. That I saw in that circle was that even after watching a movie where it was made clear who was to blame, people thought it was the under-developed countries that had to change their lifestyle. Very few saw that the developed countries need to make drastic changes, especially the US.

Post movie Jos and I had dinner at the Solar Café (a lovely vegetable soup and toast) before heading to the Community Center for a concert. The theme was the world, its people and saving it. The songs were from all over the world and it was fun to listen and watch. Adults and children danced away together. Kids in Auroville are treated as adults. They are not mollycoddled or sweet talked to. They can stay up late for concerts, etc. (this helps parents have a social life) and they interact with adults with child-like maturity.

Tuesday saw me head to the Matrimandir for a short tour and some meditation in the morning. We had lunch at Aurelec and spent a lot of time there talking. Then we cycled back to attend the inauguration of the Auroville Film Festival.
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Zea (center) had made a short film that was a part of the festival.




After the festival we headed to the Pizzeria (New Creation Corner) for some dinner. Zea, Jos and I were on cycles, so Natasha and Jasmine went ahead on the motorbike while we took the inner trails with Zea leading. Zea ‘Butterfly’ or my barefoot butterfly knew those routes in the dark. The trails two feet wide wound about through the forest that Auroville is today and she could see in the dark. Jos had a small headlamp and I had a pen torch. Using the pen torch as a guide light I blindly followed Zea. This was the most fun thing I had done in a long time. My heart was beating fast and the adrenaline rush was heady as I almost fell and almost ran into many trees and bushes. Please note though that I did not fall or run into a bush.

By the time I reached the Pizzeria I was on a high and completely in awe of Zea, who lived the wild carefree life. Also I was very proud of myself, not only had I survived the jungle trails at night but had cycled about 15km everyday for three days. That’s something for lazy me.

Dinner done we headed back home to have some desert before I was to leave to catch the night bus back to Bangalore.

A special thank you to Natasha, Dave, Zea and Jasmine for being such wonderful warm people. Thank you Amir and Tamar to letting me stay and getting a real feel of an Aurovillian house. And Jos, words aren’t enough to say thank you for all you did. : )

The following parts will be about the work I saw being done in Auroville, insects and animals, the houses and the Matrimandir. So hang in there : )

Wednesday 7 October 2009

Inglourious Basterds - My Review

inglorious-basterds-poster-11 inglorious-basterds31

Went to watch Inglourious Basterds last night and enjoyed myself.

The movie is well made and has a lot of Tarantino to it. The characters are well cast and chalked out. Their motives are well defined and hatred portrayed strongly. There is dark humour too. Some big names and faces but it’s not just that that keeps you glued to the seat waiting to know what happens next. A good background score and fast paced action will keep you wanting more.

A lot of blood and gore but that’s the Tarantino signature.
Not the best Tarantino movie but according to me a must watch and preferably on big screen.

***Warning: Blood and gore galore. Weak hearted stay away!






BTW my favourite character are Shosanna and Landa. What about you?


Photo Credits - Poster 1, Poster 2, Official Trailer

More reading: ***Spoiler Warning***
Official Site
Wikipedia
IMDB

Tuesday 29 September 2009

Is your health covered? Think again…

The last week has been quite a ride. What with Che getting admitted to be operated for stones, Cuckoo needing to fed 4 times a day and work, I didn’t have time for even a breath. But this post isn’t about my sleepless nights; it’s about making sure you’re covered with company health insurance and trusting the company you work for. This is our story…

We rushed Che after 4 hours of excruciating pain to Apollo ER. A few rounds of painkillers later he was sober enough to discuss further action with his doctor. The doctor recommended surgery; they’d use laser to powder the stones and try to remove whole if possible for analysis. Che was asked to get admitted immediately and they planned to schedule surgery the next day. As the paperwork started we called his company to check on his insurance details. (I am not naming the company or insurance in this post, just in case they think up something to sue me but if you want to know please ask.)

We were given the policy number and told total cover was for 4 lakh. Just before the HR guy hung up he mentioned a limit of Rs.20,000/- for kidney stones. We went ahead and gave this info to the hospital who said it was fine as most insurance companies have small pre-approval limits. As the paperwork was getting sorted we got to know that the OT was not available the next day so they would operate on that day itself. This sounded great as it meant less stay at the hospital so we closed on the paperwork and prepared for surgery. (I shuttled between home to feed and walk Cuckoo and the hospital).

Che was taken into the OT at 6pm and the operation went way beyond the expected 1 ½ hour until almost 9pm. That had me worried for a while until I was told that they had started 45min late. The operation went well and 2 stones were removed, 2 powdered and 2 left to come out on their own. (He had 6 – 2 in each kidney and 2 in the urethra – largest being 6mm and smallest 2mm) He was moved to his room by 12 and I got back home at 1am. (We didn’t stay over as he was in the general ward thanks to hospital running packed).

The next day the doctor came by at about 10:30am and we started discharge procedure. The paperwork was faxed over at 12 noon and the chase started. We started calling the insurance company and checking on progress every 1 hour. At about 3:30pm we called his company to ask them to put some pressure. To our surprise we were told we would be paid only Rs.18,000/- (insurance pays only 80%). When asked they said it’s a capping or limit set. We asked how they thought it possible that an operation, any operation can be done in 20,000. To this we were told that we should have found a hospital that would have done in it in that much. (That means we only could have gone to a Govt. hospital).

So now the company helping us was out; friends said not to worry as it’s the insurance companies call at the end; but then the insurance company declined it 4:30pm. We then approached the hospital to see if they could speak to the insurance company and help us out. The hospital guys checked and came back with an explanation. The insurance company would not pay and nothing could be done. It wasn’t their fault. The company Che worked for had wanted to cut down on premiums hence they had struck a deal with the insurance company and capped or limited payouts for almost everything. This meant low premium. So on paper when joining Che was told he had a 4 lakh cover but in small print is insurance was worth small change. His company had short-changed him; something supremely unethical I think especially since it concerns life.

Anyway the bill exceeded a lakh and Apollo hospital gave us a discount. The insurance company paid 18K and we paid the rest. A big lesson learnt.

This is our story and the reason we wanted to share it is to tell you to please check on your company provided insurance policies. Check the fine print and question it well before you ever need to use it. Don’t assume that you are fully covered and for safety get a personal health insurance too. If you belong to an Indian company double check for tricks. In recession MNC are less likely to cheat employees but then again don’t take my word for it. Check!

Photo Credit: Cartoon Stock

Tuesday 22 September 2009

Using Twitter for promotion – Part 2: How to engage and interest tweeple with your tweets

Tweeple In my last post on How Twitter is like a Newspaper we talked about choosing a target audience for your promotion and researching their needs and wants. But, just posting what they want isn’t enough. It is important to build variety, connect with tweeple, not spam and balance your tweets along with promoting yourself.

Variety

Don’t limit yourself to what you are doing or your area of work, look at how you can build-in variety. For e.g. Apart from tweeting about what Outdoor Corporate Training you are doing, your tweets can be about –

1. tips on outdoor activities
2. your learning from your programs
3. latest developments in your field
4. quotes on the outdoors and training
5. humor based on outdoors
6. good blog posts
7. recommend others who are good in the field

These are some examples but you should not limit yourself to them either. Look at all that your audience would be interested in; and remember that they would also have varied interests.

Connect

Don’t be a robot and just post headings and links. Share information about yourself and what you are doing; but in an interesting manner. People may not be interested in knowing what training session you are doing but they sure would like to know how you overcame a certain challenge.

Follow and watch what tweeple talk about. Reply and start conversations with people. Make your presence felt but tweet meaningfully not just because you have to say something.

Search on twitter with keywords related to your field of expertise and help tweeple out with answers and suggestions.

If you find an interesting tweet or information, retweet it. Passing on information helps your followers and also builds a connection with the person who posted the original tweet. E.g.

RT @devakishor The best tutorial/guide as to how we can use Linkedin http://bit.ly/okko7

Use the ‘@’ symbol not only to reply but to also draw attention and connect. (Read my post on ‘How to use the ‘@’ on twitter to your best advantage’)

Use hashtags to help people find your tweets. Hashtags are just like tags on blogs only add inline to your tweet. To create a hashtag simply place the ‘#’ symbol before a relevant word. E.g. #outdoor

For finding relevant hashtags being used in your field search hashtags.org or what the hashtag ?! – both are hashtag directories.

Use the #FollowFriday hashtag to recommend people. When suggesting people remember to include the reason for recommending them.

Watch your twitter stream for questions or someone asking for help. If you know someone who can help or answer the question make sure to recommend them. Connecting people is a great way to network.

Spam

No one likes to listen to only one person talk in a discussion room. Hence remember tweet but don’t overdo it. If your tweets clog your followers timelines there is a high probability they will unfollow you. I personally think you should tweet between 10-30 times in a day and no more.

If your tweet is not relevant to everyone and just one person – DM (Direct Message) them as there is no point in telling the world about it.

Balance

The last but most important point to remember is to balance your tweets. A good mix of information, answers, replies, retweets and promotion will keep your followers happy and bring you more followers.

I recommend only one promotional tweet in every 10 tweets and about 5-7 retweets in a day. The rest of your tweets can be a mix of information and replies.

How do you twitter? Please share your best practices in comments. Thanks.

Tuesday 15 September 2009

Using Twitter for promotion – Part 1: Imagine Twitter to be a newspaper…

Twitter's like newspaper It's not about what you are doing or what you want… Promotion done right is about what your audience wants and needs.

A couple of days earlier a friend asked me how he could use twitter to promote himself and his work. Our long discussion motivated me to write a series about twitter and how to use it right. With no further delay, here's the first…

Imagine a newspaper. It has headlines, news pieces, editorial, advertisements, etc. All of this gets divided into local, regional, national and international. Another way it gets split is politics, entertainment, sports, finance, etc. There are a lot of sub-divisions in one newspaper.

If you walked down your street in the morning you would see different newspapers lying at your neighbours doorsteps. There are a large variety of newspapers available and people choose their paper based on the kind of news and reporting they are interested in.

Do you see how twitter is like a newspaper? – Its has 140 character headlines with links to more, a variety of tweets depending on the persons interest, self and other advertising and followers who can choose tweeple to follow depending on interest.

So how does a newspaper decide what news they would run and how they would report it? And how do you think they could increase their readership? Newspapers choose news based on the areas they have experts in and what their audience wants. But if they want to increase their viewership they first need to look into what kind of readers they want. After deciding the target audience they need to find out what their new audience wants and deliver.

Twitter works similarly; if you want more followers you need to first list out the kind of audience you want for yourself and your work. Then research the interests of your audience using a tool like Twitter Search to understand their needs.

Now that you know what information to provide to capture interest and give people a reason to follow you, remember that too much information can also turn people off. So my next topic in this series is how much to tweet and how to balance it.

So what do you relate twitter to?

Photo Credit: Xeni

Thursday 3 September 2009

Cuckoo: Puppy Power - Training our Puppy

cuckooWe adopted a puppy two weeks ago and from then on it’s been quite eventful and fun. The very first day she jumped of the balcony (we live on the 1st floor), thankfully into the arms of our apartment security guard. We had decided to name her Silk Smitha (after a regional actress) but after the jump we changed her name to Cuckoo - The Bird Brain.

Having a round cute fur-ball of a puppy at home is fun but it’s also frustrating with the increase in chores. Cleaning up after her was not easy in the first week but we have finally managed to have her almost potty trained. A good night’s uninterrupted sleep is yet to happen as we still wake up to her chewing our hands, feet or faces. Her chewing maybe fun for her as she’s teething but it is pretty painful when you feel her teeth on your flesh.

Ok am going to stop complaining because all said and done I love her. So why the post you ask? Well, these issues must be sorted, so I started doing some research and here are some helpful websites and videos I found. So, this post is to help all other puppy people :)

DogTrainingClassroom.Com - A comprehensive site that covers almost all questions you have. Its has good detailed information on how to train, training mistakes, behaviour problems, potty training, obedience training, games, etc. They also have a newsletter and recommend some books.

I found Melanie McLeroy's videos and tried them. They are really helpful so here are a few I watched -
Teach Your Puppy their Name - This is an important start point and a good video.
Train Your Puppy Not to Bite
How to Housebreak Your Puppy
Train Your Puppy to Come
Teach Your Puppy to Stay
Teach Your Puppy to Walk on a Leash: Part 1
Teach Your Puppy to Walk on a Leash: Part 2
How to Crate Train Your Puppy

For more videos search YouTube for How to Train Puppies and Melanie McLeroy.

Am off to try out some of these tips. Do you have any tips for me...

Photo credit: Chenthil

Wednesday 26 August 2009

How to use the ‘@’ on twitter to your best advantage

At @ on twitter Twitter is a great tool for marketing, promoting and advertising if you are using it right. It offers you an opportunity to deliver crisp messages and your listeners or followers are not over burdened; and if they feel so all they have to do is a simple unfollow.

Well, it isn’t as simple if you are the one losing followers, hence here are a few tips to use the ‘@’ reply in an engaging manner to create conversations and retweets.

The traditional use of the ‘@’ symbol is to reply to someone’s tweet. For e.g.

My Tweet thru @freya3377: Trying to figure out Linked In to see how I can use it for marketing and promoting myself and my work. Anyone have tips?

Reply by @devakishor: @freya3377 The best tutorial/guide as to how we can use Linkedin http://bit.ly/okko7

However this reply can only be viewed by the recipient and those who follow both of you. It does not show on the public timeline. But if you put the @twitterID anywhere but at the start of the tweet or just added a character like ‘>’ at the start of the tweet, it would show to everyone.

E.g. - Hey @freya3377 The best tutorial/guide as to how we can use Linkedin http://bit.ly/okko7
OR
> @freya3377 The best tutorial/guide as to how we can use Linkedin http://bit.ly/okko7

This is a good way to reply and yet involve more people in your conversations. Remember though that this is best done only for conversations that you think would be relevant to people else use Direct Messages to avoid overloading peoples streams.

Another way to engage your audience and also let people know you are talking or sharing about them is to include their twitter ID’s in your tweet. So when you are tweeting about a blog or article you are reading, use the authors or company’s twitter handle in your tweet.

E.g. - Ten Ways to Use LinkedIn by @guykawasaki This post was a great help! http://bit.ly/okko7

This does multiple things –

1. It connects your followers with interesting people and your tweets become referrals.
2. The people whose blog or article you have shared knows you did so and you make friends!
3. The author or writer retweets your message to their followers.
4. Your followers can ask questions or reply directly to the author or writer with ease.
5. Most importantly you have become an initiator of conversations.

Twitter is not just about ‘What you are doing?’ but rather about creating a comfort space where people can share and interact. Do you use the ‘@’ in other ways?

Photo credit: Jeff Turner

Tuesday 25 August 2009

Two lost weeks & Three recovery books

The last two weeks had me in a daze as I felt lost in my mind and just didn’t seem to be able to find a way out. Ever been here?

My directional or route map in these circumstances are books. Actually books are my escape route always and all the time. To me books are a way to escape reality for a bit and go into fantasy as the plot unfolds and the characters live out their lives. The story feels like am watching a movie only I seem to be in it while it runs. I pick up books based on how am feeling and over the last two weeks I read three feel good books – Shadow of the Moon, the Bride and P.S. I Love You.

Shadow Of The Moon

Shadow Of The Moon by M.M. Kaye is set in pre-independence India around the time of the first mutiny. Winter de Ballesteros who was born in India but sent off to England after her parents die, comes back to be married. Her guardian on her return journey is Captain Alex Randall, and there starts their love story. Of course they do not realize it until much later and by then Winter is married to Commissioner Conway Barton. Around all of this the mutiny of 1857 is slowly unfolding and despite Alex’s efforts, suddenly Alex and Winter find themselves in the middle of it. The historical bits are well researched and as Kaye was born in India, she has added the real Indian touch. A good book but not as good as Kaye’s ‘Far Pavilions.’

The Bride

The Bride by Julie Garwood is set in Medieval Scotland. Jamie by order of King Henry must marry Alec Kincaid of Scotland (who has been similarly ordered by King Edgar). The story revolves round Jamie and Alec getting to know each other and falling in love despite the different cultures and customs. There is also mystery as Alec’s first wife had been killed and now Jamie is a target. The story is interesting and gripping and again the history has been well researched and woven in. A good light read.

P.S. I Love You

Cecelia Ahern’s P.S. I Love You is a modern day story set in Ireland unlike the previous two. The story is about Holly who has lost her husband and soul mate Gerry. Holly is devastated and can’t seem to snap out but just before her 30th Birthday she receives a bundle of notes from Gerry that gently guide her towards a new life. With help from Gerry, friends and family, Holly starts off on a journey of finding herself and a new life. This book is also a movie of the same name but I recommend reading the book first.

These books certainly helped me get out of the mind maze but even otherwise I think they are a good read. So what do you do when you’re lost?

Photo Credit: Amazon

P.S. – If you like the book and want to buy it; the pictures link to the book's Amazon page and the text link leads to IndiaPlaza for those in India. : )

Monday 24 August 2009

How to Write an Authentic Review

[caption id="attachment_89" align="alignright" width="300" caption="Don't be quick to judge."]Don't be quick to judge.[/caption]

Have you ever looked back and felt stupid about your initial judgment of people or things? - I have. There have been times when I have been quick to judge without giving time or opportunity for explanation and later realized that I was wrong. I should have given the person more time before I categorized and labeled them.

Few days ago I received a nasty review of BookBuzzr. (BookBuzzr is a free Online Book Marketing Tool for Authors and I am currently promoting and marketing it). The review said the tool was no good and well a lot of other things but this post is not about justification, so am keeping the review aside.

When I first read the review I was upset, some of the things said were untrue, some true and some just quick judgments. After the initial upset I re-read the post and realized that my getting upset was silly. Here’s why. The reviewer had based his judgment on a 10 minute test and had not read the instructions at all. Now am not saying he’s not entitled to his opinion but maybe he should have delayed judgment a bit.

Am sure am not the only one who has had to face a bad review, most of us have for books, products, work, etc. So here are a few tips for the next time you are trying out, reviewing or judging something new.

1. Follow instructions – if you don’t then you have no right to say it doesn’t work.
2. Be patient – Sometimes you are asked to wait, be patient and give it time. (Especially if you are told something would take time)
3. Ask questions – if there is something you do not understand, like or feel is lacking, contact the person or company. They may have a very good reason or may be working on the issue already.
4. Give suggestions – Contact the person or company with ideas and suggestions.

The above would work for everything from products to books. And before you pass judgment you’d have given the other person a chance to have their say. This would avoid bad reviews, hurt feelings and hasty judgment.

This does not mean that you do not rate something badly but do it only after knowing the whole picture; else you might just realize later that you had made an error in judgment.

Photo Credit: FadderUri

Friday 29 May 2009

Twitter – Should you tweet with responsibility?

Twitter today is ‘the’ place to be; it’s where everyone seems to hang out. With more than a million users signing up every month, it’s seeing phenomenal growth. When using twitter you can talk about anything, air your views & opinions, promote a product or service, give breaking news... you get the picture right... As long as your message is within the 140 character limit you can say anything.

A lot of companies and people are using twitter to promote themselves; maybe not directly but yeah, twitter helps them track people’s opinions, get feedback, keep in touch, etc. This has become so important that companies have started to hire people with a job role that just requires them to be on twitter. Celebrities are taking to twitter too. It’s a way for them to interact with their fans, build a relationship and if they aren’t doing it already soon they will be promoting their brands.

I find twitter a brilliant tool for me to keep in touch with my friends, send them messages (all in one go), promote myself & my work and network with the right people. However I think this has to be done with a certain sense of responsibility since the world can see that I said and I am influencing people. Of course you may say I am entitled to my opinion and if someone wants to believe me or follow me blindly, that’s their problem. True! No doubt but it still is my social responsibility to not give people the wrong notions.

Let me give you an example – Gul Panag, an Indian actress who I quite admire as she doesn’t fit the typical actress mould (Links below)is quite active on twitter. Yesterday Gul tweeted about her bullet (bike) being delivered at the set after being serviced and how she was looking forward to riding home at 2 am. Am sure she was bombarded by her fans with questions on which model, how she rode, what speed and what not. One reply to a question I did notice was about the type of helmet. Let me paste the messages for you here...

gulpanag - @pleomorphous sort of.. It's a hybrid actually, full face visor , bomber pilot type
pleomorphous - @gulpanag Thats what I meant by "fancy half-face helmet" :-)
gulpanag - @pleomorphous it's ok I am a safe rider. What's good for a fighter jet pilot is certainly good for me:)

Now like I was saying before tweeting with responsibility is important and even more so for a celeb as there are a lot of people listening and celebs can influence them quite a bit. Celebs are also trendsetters. To me this attitude of Gul was not acceptable, she was telling her 2,664 followers that it was ok to wear a helmet that makes you look cool, no matter that it doesn’t protect your head. I’m not sure what others had to say but my reply and another in my timeline are below.

pleomorphous - @gulpanag I applaud your optimism, all the best. :-)
freya3377 – @gulpanag @pleomorphous Ofcourse Gul, the bullet open to the elements is as safe as a jet and comes with a parachute :)
gulpanag - @freya3377 you ride one I assume, from your knowledge;)
freya3377 - @gulpanag Ofcourse :) think it might be a good idea 4 u to promote safely when riding. :)

Surprisingly Gul says on her site “the single greatest contribution every celebrity- film sport or any other kind can make is to lead by example” – Read more

So the gist of my post is that tweeple should tweet but with responsibility. What do you think?

Please leave a comment or tweet me.

Gul's Official Site
Gul on Wikipedia

Sunday 17 May 2009

An interesting book marketing technique

Last week I came across a blog by Tony Eldridge the author of ‘The Samson Effect’ (link to blog given below). Through this blog Tony was trying something new, something I haven’t seen very often in book marketing – He was giving the book away for everyone to read. That doesn’t make sense, does it? An author would want people to buy his/her book, that’s the way to make money.

But what if you gave the book away slowly, chapter by chapter; just one chapter every week. Now that changes the game a bit...

People start to read the blog and follow it regularly; that’s you first benefit, you’ve got increased viewership. Now as people read the blog slowly the story gets gripping and they don’t want to wait another week to read what happens next, so they buy the book. And that increases sales.

Of course there are other benefits, media coverage, twitter exposure, people talking and telling other people about the book...

It will be interesting to see how Tony’s experiment works... In the meantime I have only one complaint; its Monday morning here in India much before the US and I have a long wait before I see that next chapter...

The Samson Effect Blog

Friday 15 May 2009

A multi-purpose tool for Book Marketing

Ok I know again I haven’t posted in a bit but am trying... ok ok... will try harder... Now onto today’s topic...

Let me tell you a little about this product or tool – BookBuzzr, I am marketing right now. (which will also explain why am so interested in Internet Marketing – this is fun! :) )

BookBuzzr can be found at www.freado.com and is targeted mainly for authors and readers. Authors can upload either their entire book or just an excerpt in PDF format for people to view. The excerpt or book can be viewed in a reader (BookBuzzr) that feels like a book as you can flip pages, zoom in and out and read on a full screen. (See below) But it isn’t just so simple and neither does it end here.

Authors can use the BookBuzzr widget on their sites which includes websites, blogs, social sites like facebook, myspace, bebo, etc.(60 different sites) and just about anywhere on the internet. They can even email it. Now that sounds cool right! Authors can paint the town red with their books and that’s a lot of marketing and publicity. But it doesn’t even end here...

What most authors don’t realise is that this tool can be used by anyone; hence fans, readers, friends, etc. can also help by posting the book widget on their sites. Now just think how much the book’s publicity and marketing has increased by just involving the people around you. This is the real key...

And to top it all - BookBuzzr is free... That just increases the reasons why it should be used to its maximum potential...

Oh and fReado and Phyllis Zimbler Miller are currently running a Memorial Day contest. Do check it out - http://www.freado.com/offer.php

A few Examples of the widget -



Mrs. Lieutenant - Phyllis Zimbler Miller



The Samson Effect - Tony Eldridge



Too Many Visitors For One Little House - Susan Chodakiewitz

Monday 11 May 2009

Seesmic vs. Twirl vs. TweetDeck

Chenthil recommended Seesmic to me yesterday as I use twitter alot for work lately.
Hence I installed Seesmic to try it. Am already using Twirl and Tweetdeck. So let me tell u what I think of each. (***Disclaimer - This is being written by a non-techie :) )

Seesmic
This particular app seems nice. It lets you have multiple columns, a left bar that lets you select different types of tweets, accounts and searches. It also works with multiple accounts. However it lacks look and feel and even help prompts. It should be made more user friendly. One thing I noticed was it doesn't let me mark tweets as read or clear select tweets. In Seesmic either I keep all tweets (and hence the list gets too long) or I have to remove all tweets. This is the biggest drawback I see. Hopefully it'll get better and they'll build in these tools. However its definitely better than Twirl and is a wanna be Tweetdeck.


Twirl

Now Twirl is nice for those who just use twitter to keep up with friends but there are better tools to do that too (read about Tweetdeck). The only plus I see is its stupidly simple, allows multiple accounts and feels like a chat window (but twitter is not chat). What it doesn't have is multiple columns hence all tweets, replies, DM's; everything just falls into one verrry long list. And if you follow someone who tweets regularly through the day your doomed with an exceptionally long list and you may lose out on some other important tweets. Its a pain to scroll. Here tweets can be marked as read but again I either clear all or nothing. Ok I definitely don't recommend it.

TweetDeck
You can see I saved this for last coz I think its the best right now; and except for letting me schedule tweets for later and handle multiple accounts I can do everything else with this App. Whether personal or work this App is great. It has a great look and feel, has multiple columns for replies, DM's & All Friends. You can also make groups of people from your friends and each group's tweets will show in a different column. The same way different searches can also be set up.
Tweets can be marked as read and only read tweets cleared or all tweets can be marked as read and cleared. Filters can be set, columns moved about, and you can even make it show only one column and hence get the chat window feel.
It has a vast set of settings and gives you twitterscoop, stock twits and 12 seconds video post at the click of a mouse.
The only major draw back is that it is a bit bulky on the system.

So final summary use TweetDeck as your main twitter app and for other accounts use Seesmic. Avoid Twirl.

Happy Tweeting - Follow me on twitter

Friday 8 May 2009

Alternate Blog

I know I have been away for a while... and I have a lot of blog posts to be made and travelogues to be written.

But for now am trying to get back to blogging again and you can catch me at http://musafirfreya.blogspot.com/

Cheers
Freya

*** Update 25th February 2010:- This was a while back and after that I have now got my own domain and blog page - http://blog.fatema.in

Zoozoo...

Ya, ya... I know I missed yesterday...

But my learning today is that the characters in Vodafone’s latest ads are called Zoozoo. So cool... And ofcourse the ads are neat... Short, sweet and with loads of variety... They keep you wondering whats going to come next...

So now, today am gonna put together info on them :)

BTW these ads are not animated but performed by ballet dancers. Way to go O&M – Good job...

Links -

Official site

ZooZoo Story

Official Wallpapers & Screensaver

A few Zoozoo ads in one

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