Friday, 9 July 2010

ChandraTal: Spitian Folklore

This is a very old story, more than a 100 years ago. There lived a lazy man in the village of Rangrik who was a burden on his wife as he did no work. One day this man decided to go to the Chandra Tal lake as he had heard a lot about it being beautiful. It was far from where he lived & a difficult trek but he thought it would be excellent to escape his wife & her nagging. So he left and walked for many days over mountains & passes. Finally when he was almost worn out he caught sight of the lake. It was indeed beautiful & he was so moved he sat down to play his flute like instrument, & was soon lost in its music.

When he opened his eyes after the number there was a beautiful woman standing before him. She said, “Hello, Gangrup, I am the Chandra Tal Fairy. Your music drew me here. I have fallen in love with you, will you come & live with me in my kingdom. I will love you & keep you happy, if you will play for me & love me.”

So Gangrup went with her to her underwater kingdom & they were very happy there through summer. Then as winter came the fairy asked Gangrup to go back home. He was unhappy & said he didn’t want to go as he would miss her. But she said he would have to go, but he could come back next summer. She would miss him too & await his return. But she warned him not to tell anyone about them else they would never be able to be together again.

Gangrups family was overjoyed to see him as they had thought he had died on the way when he did not return for months. Winter set in and Gangrup drank and slept as always, doing nothing else. One day when he was really drunk his wife was nagging him about some work she wanted done. He turned to her & said: “Shut up woman, don’t nag me else I will go away to the ChandraTal fairy. She loves me.” So saying he downed his drink & passed out.

The next morning he remembered what had happened & started to cry. Everyone was concerned & kept asking him what happened but he just kept wailing. He passed the rest of the winter in mad grief and as soon as summer set in he left for the lake.

As soon as he got there he took out his flute & started to play. Soon enough the fairy emerged. She said: “I have just come to say good bye Gangrup. You broke my heart.” So saying she left. Gangrup fell to his knees & called after her crying. A while later she emerged holding a bundle. Gangrup was overjoyed thinking she had forgiven him. But she said “This is our daughter, born of our love, take her back with you.” So saying she handled him the bundle & left.

Gangrup looked down at his daughter & gasped. She was the ugliest thing he had set eyes on, covered in warts and boils & she was very ill. He didn’t want to touch her but then filial love won & he took her along. However she died on the way. Broken hearted Gangrup took her all the way home.

His family was stunned when he told them she was his daughter from the ChandraTal fairy. He buried her with all ceremony & built a memorial for her in the house.

From then on his families luck changed and they became rich. After all, the little girl was also a Nortin (fairy).

His line is still alive today though they have moved to a new house (the old house still stands in ruins). They moved the memorial to the new house too & it can be still seen today.

Credits:
Photos - Harish and Easha
Story - I first read this story in Spiti Through Legend And Lore by Kishore Thukral.

Tuesday, 27 April 2010

The Red Tent

A few years ago I read a book and it set me thinking about how culture and society has dealt with menstruation. (Yes, you heard me right :D)


The book was ‘The Red Tent’ by Anita Diamant. It was a first-person story of Dinah, daughter of Jacob and sister of Joseph of the Old Testament. Dinah was a talented midwife and proto-feminist. The story revolves round the red tent, which refers to the tent in which women of Jacob's tribe must take refuge while menstruating or giving birth, according to the ancient law.

The Red Tent seems like punishment and expulsion from home, doesn’t it? But it isn’t, the women in the tent rested, talked, found mutual support and encouragement from their mothers, sisters and aunts. This was their “space”; their “me time”.

Now a culture closer home… The Indian Hindu culture. Growing up I saw and heard of women being ostracised when they were menstruating. There weren’t allowed in the prayer room or kitchen; they ate out of plates kept separately from them. They almost became untouchables. But, this wasn't the initial intention; the intention was for women to rest and not do any hard labour.

A culture even closer – Islam. Muslim women are not allowed to pray or read the Koran during menstruation. They are considered impure and even unclean during this period.

If you look back at any culture, it’s clear that society then understood that women are at their weakest during menstruation; that they are losing blood; some are in pain and almost all are in discomfort. How can any of this be unclean or impure? To me a woman is at her purest when she’s menstruating, it is one of the surest signs of her having a productive womb.

Why am I saying all this, no idea. Actually it was just an idea I felt like sharing and ranting about. So what do you think of some of our cultures? What’s your experience?

Photo Credit: TwitterviewTuesday!

Wednesday, 21 April 2010

Try Everything! - You never know how or what will do the trick…

My little Cuckoo isn’t little anymore; she’s about 10 months old and well on her way into becoming a doggie teenager. As teenagers they aren’t very different from us, she’s getting stubborn, shows attitude… you know the drill.

Lately, due to the summer heat I’ve taken to sleeping with the dogs in the hall. If you’ve ever slept with dogs around, you’d know how lovely it is to feel them around you. However my Cuckoo has a strange quirk, she’s hates weight being put on her. This quirk causes growls quite often at night as I turn about with her at my feet.

I’ve been trying different tricks to get her comfortable with people hugging her or smothering her. One thing I’ve been doing is smothering her 10 times a day and then giving her a treat. This method has shown marked improvement.

Last night however, as I was putting my bedding down on the floor, Cuckoo as always sauntered across the room and plonked herself at the foot of the mat. This triggered an idea in my head as I realised that maybe she wants to be close to me but not on the floor. So, off I went to get her mat and place it next to mine. We both had a good night’s rest with no growls at all.

Why am I telling you this? My learning from yesterday was sometimes the most obvious things to do can be the solution or what seems most unlikely to work may be a great solution.

What do you think? Do you act on the impromptu ideas you get? Do you think a lot before you act on anything? Do you prefer the “well-tested” solution to the “freak idea”?

Photo credit: Chenthil

Friday, 26 March 2010

Review: Conducting Twitter Contests by Tony Eldridge

[This post has been posted on the BookBuzzr blog too! For those who may not know I am a Social Media Marketer. I also represent BookBuzzr as the Author Community Manager.]

Phew! I've just gone through Tony Eldridge’s Conducting Twitter Contests and first reaction; Wow!

It's been a quick skim but I already know that I'm going to go back for more. Tony has used a novel way to present his topic; he uses text and video so, you can read; absorb, and then watch and reinforce.

In this course Tony covers –


• Selecting the audience
• Planning a contest
• Pre-contest promotion
• Selecting prizes and setting rules
• Creating a tracking system and contest page
• Launching the contest and promoting it
• Contest end

Saying his course is about Twitter Contests would be limiting it! The course has nuggets of information that will benefit your outcome of twitter even without conducting a contest.

Summation – Tony Eldridge’s Conducting Twitter Contests is a must read for anyone planning a twitter contest!

Read more about Conducting Twitter Contests and order here. Tony Eldridge is a noted Book Marketer; creator of the Marketing Tips for Authors blog and has a free Video Marketing Tips For Authors newsletter. Tony Eldridge is the author of The Samson Effect, an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure."

Thursday, 11 March 2010

How Grabbon uses Social Influence Marketing

While checking out Facebook today I noticed an ad for Grabbon (facebook ads are definitely getting better). Curious about the deals they are offering in Bangalore, I decided to check it out.

The How Grabbon Works Page says “Grabbon's mission is to help you find awesome things to do around your city without emptying out your wallet. Leave it to us to find exciting things to do and see amazing discounts off the original price.”

Grabbon seems to have some good deals to offer especially for food. But getting the deal isn’t as straight forward as it seems and therein lies it power.

So let’s break that down - Grabbon offers an exclusive deal every day. If you like the deal you book it by paying a small token amount. However doing this does not mean you get the deal. The deal has a minimum requirement of bookings and only if that requirement is met will you get your coupon. If the minimum number is not reached your amount is refunded.

The key to Grabbon’s success will lie in this minimum requirement. Imagine that they are offering a deal that you really want and that deal requires 10 bookings. At this point, at some level, Grabbon and you have the same need (10 bookings). To get your deal you will pass the information onto your friends and influence them to buy it too. This is where the message goes viral.

Grabbon's deals are an excellent example of social influence marketing. Everyone benefits, it’s a win-win - the restaurant gets a lot of mentions, Grabbon the traffic and you the coupon.

Have you seen any examples like it? What do you think of Social Influence Marketing? Have you noticed it in your day-to-day life?

Monday, 22 February 2010

The Mystery of the Suddenly Appearing Holes

While drinking tea this morning I remembered an old incident that got me smiling.

Some years ago when we were kids we bought our first emergency light. Big deal you say; it was a big deal. In those days every one of our friends had one at home but we still studied by candlelight. So, getting this box with switches and lights attached as antennae had us jubilant and always finding excuses to use it.

A few months later a strange phenomenon started to happen in our house. Clothes suddenly started to get holes in them. The holes like the hole you get when you drop a lit match head on cloth. But, only Dad smoked so how did granny and I have holes in our clothes. One day we found a towel with a huge hole, as if it had just melted away. Then just as suddenly as it started it stopped. We were bewildered but there just was no answer.

This repeated over time; the holes would start to appear suddenly and then just stop too. Feel free to imagine all the reasons we gave and got. From cigarettes and matches to birds and ghosts. But after a lot of examining of the towel (our biggest evidence with a half foot hole) we came to the conclusion that it was acid. Only acid could melt the cloth so.

Now the search began with renewed vigour. We kids found new theories every day. One theory was the washing machine was causing it in some manner, maybe there was an acid leak somewhere. Another was the birds – maybe the birds pooped on the cloth and the acid in that melted the cloth. All of these fell apart since for the towel hole we would have either needed an entire bird community or a giant condor.

Am sure you’ve figured out the culprit by now. Yes, the famed emergency light had a faulty battery. So when we took it down to use the holes suddenly started and when thanks to KEB (Karnataka Electricity Board) we didn’t need to, they stopped. Of course it took us a few clothes, a towel, a carpet and lots of time to figure this out, but it flamed such creativity.

So, why am I telling you this… No reason, just…
;)

.

Wednesday, 17 February 2010

Twitter Lists: A Power Tool for Authors

Recently I was invited to be guest blogger on Tony Eldridge’s Marketing Tips for Authors Blog. Being such a fan of Twitter my post is about how Twitter has proven to be a great marketing tool and ‘Lists’ their latest feature only enhances its potential. Read my post: Twitter Lists: A Power Tool for Authors to learn how you can increase your productivity on twitter and engage better with your audience.